Fitness Park

Ircam amplify integrated sound directly into Fitness Park’s website: audio cues, ambient textures, and interaction feedback woven into the navigation. The goal was to make browsing feel physical, energetic, and distinctly Fitness Park.

We ran a study to measure the impact: +7% conversion rate, 33% drop in bounce rate, 45% more time on site.

Sound on the web is still rare. These numbers show why it shouldn’t be.

Explore the full study and performance breakdown.

https://www.fitnesspark.fr/

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