Guerlain
#Angélique Noire - In sound and scent
Methods & Expertise
SPEAK® Framework
Polysensoriality
Product & Equipment
Sound design
Symphonie Olfactive - Angélique Noire
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Track Title
Creative brief
Following the Symphonie Olfactive experience created for Guerlain’s Shalimar and unveiled at VivaTech 2025, we designed the sound universe of Angélique Noire for online.
On the product page, an audio player lets visitors listen to the fragrance symphony. Adding a sound layer to a page that is usually purely visual transforms browsing into something tactile and intimate.
This approach consistently improves engagement and key metrics across our clients’ projects (see our latest study).
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