Automotive & Mobility
Offline experience
Multisensoriality

DS

#Travelling is an Art - When sound becomes travel
Methods & Expertise

SPEAK® Framework

Product & Equipment

Sound design
Interface sounds

Travelling is an art
DS
Absolute Serenity
DS
01/01
Track Title
Album name

Creative brief

To embody the concept of dynamic serenity, DS Automobiles collaborated with Ircam amplify to create a sound experience in harmony with the vehicle’s sensory universe: image, light, touch, and sound. Two made-to-measure musical sequences were composed:

- Absolute Serenity, for when the car is stationary, invites you to calm and escape.

- Travelling Is an Art, designed for driving, offers a more dynamic, evolving narrative.

Combining orchestral sounds (piano, cello) with refined electronic textures, these creations extend the brand’s universe of expertise, innovation, and the art of French travel. Available during the press tests, they are designed to enrich the on-board experience for all users.

They trusted us