TAG Heuer
#Precision In Motion – TAG Heuer’s sensory signature
Methods & Expertise
Audio development
Software development
Sound architecture
Haptic
Product & Equipment
Sonic Bloom
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01/01
Track Title
Creative brief
TAG Heuer partnered with Ircam amplify to build the sound and haptic signature for the new TAG Heuer Connected Calibre E5.
The work started with a psychoacoustic study to define the right sensory language: precise, elegant, consistent with the watch's positioning. From there, our teams designed audio cues and haptic feedback tailored to the constraints of a miniature embedded environment, its specific speaker, and its linear haptic motor.
The result is a coherent sensory layer across every key interaction. Sound and touch, calibrated together, carrying TAG Heuer's identity on the wrist.
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