Lacoste
#Playful Elegance – A winter sonic story for Lacoste
Methods & Expertise
SPEAK® Framework
Sound design
Sound architecture
Product & Equipment
Sonic Bloom
Playful Elegance🐊
01/01
Track Title
Creative brief
For Lacoste’s flagship store on the Champs-Élysées, we designed a bespoke outdoor sound installation that brings the winter scenography to life and immerses passers-by in the brand’s universe.
Inspired by Lacoste’s creative pillars: snowy landscapes, tennis heritage, and the joyful spirit of Christmas. We crafted a sonic environment blending alpine ambiences with dynamic, modern gestures echoing the brand’s energy.
The audio system was built into the store’s façade, engineered, tested, and calibrated on-site for optimal diffusion in the heart of Paris. A refined, festive sound experience that reinforces Lacoste’s identity through sound.
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