Guerlain

#Olfactory Symphonies – Shalimar’s 100th anniversary at VivaTech

Methods & Expertise

SPEAK® Framework
Polysensoriality

Product & Equipment

Sound design
Sonic Bloom
Sound Architecture

Symphonie Olfactive - Shalimar

Symphonie Olfactive Guerlain

01/01

Track Title

Album name

Creative brief

Guerlain came to Ircam amplify with a strong ambition: make you hear what you smell.

Together, we built Symphonie Olfactive, an interactive installation where each note of a fragrance comes to life through a dedicated sound universe. Science, emotion, and technology working together to make olfactory identity resonate through sound.

Presented for the first time at VivaTech 2025, the experience then moved to the iconic boutique on the Champs-Élysées. A sensory installation designed to enrich the customer journey in-store, offering a new way to explore fragrance through listening.

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