Guerlain Brussels
#Listen To The Fragrances – Polysensory elegance at the Brussels flagship
Methods & Expertise
SPEAK® Framework
Product & Equipment
Sound design
Patchouli Paris
Neroli Plein Sud
01/01
Track Title
Creative brief
Guerlain asked Ircam amplify to design a multisensory experience for a VIP activation at the Brussels flagship.
The goal: let customers smell and listen to 2 iconic Guerlain fragrances simultaneously. Smell with the nose and with the ears.
Through 3D-sound-compatible headphones coupled with fragrance testing, guests were immersed in a universe where sound brought out the raw materials of the fragrances and told their story. A fragrance test turned into a multisensory journey.
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They trusted us
"Ensemble, nous avons offert une expérience unique à nos invités en créant deux ambiances sonores qui retranscrivaient parfaitement l'univers de nos fragrances. La soirée a été un véritable succès"