Guerlain Shanghai
#Angélique Noire – The fragrance you can hear
Methods & Expertise
SPEAK® Framework
Polysensoriality
Product & Equipment
Sound design
Sonic Bloom
Symphonie Olfactive - Angélique Noire
01/01
Track Title
Creative brief
After the Symphonie Olfactive experience created for Shalimar at VivaTech 2025, Ircam amplify designed the sound universe of Angélique Noire for an in-store installation.
Revealed exclusively in Shanghai, the installation transforms shopping into a multisensory experience. Each olfactory note of the fragrance resonates through a carefully designed soundscape.
Visitors don’t just smell the fragrance. They hear it.
A fusion of science, artistry, and technology that opens new territory for perfumery.
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